Sustainability underpins our business, and for us it’s all about shared value – creating value for our shareholders, as well as always acting in the best interests of our stakeholders.

Ceylon Tobacco - SADP

Sustainable Agriculture Development Programme in Sri Lanka

As a responsible corporate entity, we believe in working together with the communities in which we operate. Our relationship with the agricultural and farming communities of Sri Lanka extends over a century and we continue to support it through our core operations and sustainability initiatives.

SADP was designed to empower rural villagers living below the poverty line in Sri Lanka, based on the philosophy of ‘helping those who help themselves’.

Through our flagship CSR initiative, Sustainable Agricultural Development Programme (SADP), launched in 2006 we continue to help sustain our country’s agricultural sector by imparting our extensive knowledge in agriculture and drawing from the global resources of our parent company.

The SADP programme includes:

  • selecting families based on their commitment and capability to adopt and adapt to the technology and best practice transfers
  • creating a mind shift in the participants to believe in their ability to make a better life for themselves
  • empowering women and recognizing their significant role in each household, and
  • environmental protection.

Over the years, the scope of SADP has been expanded as a series of subprojects under one umbrella to meet emerging national priorities:

  • SADP Plus (2009) - On an invitation by the Government of Sri Lanka to the private sector, ‘SADP Plus’ was launched to assist in the post-war reconstruction process in the Eastern Province.
  • SADP Lite (2010) – This initiative was introduced at the request of the Ministry of Rehabilitation to assist 1,500 ex-LTTE combatants by imparting agriculture related vocational training to them.
  • SADP Mega (2011) – The project was initiated in Sooriyawewa to boost the know-how of agriculture entrepreneurs in the Southern Region.
  • SADP Ultra (2013) – The project was launched to introduce Leaf Farmers to better crop management techniques and to promote the growing of other field crops.    

Through SADP we have enriched the lives of over 67,000 beneficiaries in 17,400 families across the country. The project has won the award for “Environmental Value Addition” among Sri Lanka’s ten Best Corporate Citizens, presented by the Ceylon Chamber of Commerce.