Policies, principles and standards


Standards of Business Conduct

Our Standards of Business Conduct are an integral part of the Group’s governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate. Each company is required to adopt them or local policies, which reflect them, and each employee is expected to know and comply with their provisions. Each General Manager and Head of Function must sign a letter annually confirming compliance and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.

Standards of Business Conduct-2020.pdf (5.8 mb) 

International Marketing Principles

Our International Marketing Principles (IMP) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long-held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and, in some countries, exceed the requirements of local laws. Adherence by our companies forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review. We publicly report any instances of incomplete adherence each year.

International Marketing Principles (1.5 mb) 

Supplier Code of Conduct

Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to the highest standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.

Supplier Code of Conduct (264 kb) 

Anti-Bribery and Corruption (ABAC) Procedure

Our ABC procedure ensures that all third parties and non-company personnel engaged by CTC comply with stringent anti-bribery and corruption standards while carrying out work on behalf of the company. It ensures that all service providers conduct their business in a manner that avoids risk of bribery and corruption.

Environmental Policy

We accept that our companies’ operations impact the environment and are committed to adopting high standards of environmental protection, adhering to the principles of sustainable development and protecting biodiversity.

Environmental Policy (286 kb) 

Health and Safety Policy

We are committed to ensure the safety of our employees at work as well as non-company personnel aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and to give a high priority to these activities. The Statement is backed by detailed specific requirements.

Health and Safety Policy (289 kb)